On Saturday, I went to buy chicken rice. When I went to pay for my food, the auntie noticed that I was wearing my “presentation outfit” and said “Oh, you’re working on Saturday?” because, as you know, most people don’t work on Saturdays. It was a very simple observation to make, and it only took her 2 seconds to say, but it made an impact on me as a customer.
In today’s globalized, capitalist world, customers are seen only as a means to our end: Making money. If you treat your customer as a source of money and nothing else, you are losing the opportunity to make a connection on a personal and human level. And eventually, it is this human connection that will help you keep your customers. (Unless you sell food and your food tastes really bad.)
Building this connection doesn’t even have to be complicated. As the auntie showed, it’s as simple as just saying something nice about the customer, to show that you treat them as a human being and not just as a revenue source. Sometimes it may seem out of topic, and that is where you can make the most impact – you demonstrate that you see them as real, multifaceted human beings, and not just a student or a hungry person buying chicken rice.
So here is something to ponder: How do we apply the chicken rice auntie’s lesson in Customer Relationship Management to our own work, as well as our lives?
No Comments on "Customer Service Training from the Chicken Rice Auntie"
You must be logged in to post a comment.